Real-world case studies from our 250+ global partners. See how top Race Directors used Magic Race Swag to create viral social moments and happy finishers.
Most Race Shirts Commemorate an Event. This One Had to Carry a Message 2,448 Miles. A sweat-activated layer helped Run Route 66 for ALS turn physical effort into part of the message. The Run Route 66 for ALS shirt before and after sweat activation. Hidden messages including “Run For Those Who Can’t,” “Every Mile Counts” […]
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Dash of the Titans 5K 2026: Same Medal Design, Completely New Experience When a race has run for several years, its swag usually falls into one of two patterns: it stays exactly the same, or it gets redesigned from scratch. When Dash of the Titans 5K came to us for their 2026 race, we didn’t
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Bahamas Triathlon 2026 Expands Color-Changing Shirts and Medals Program Sun-activated color-changing race shirt and finisher medal produced for Bahamas Triathlon & Aquathlon National Championships 2026. Design features the Bahamas flag and flamingo, revealing full color in direct sunlight. The Bahamas Triathlon & Aquathlon National Championships 2026 expanded its collaboration with Magic Race Swag, introducing sun-activated
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Case Study: How the Bad Bunny 5K Used a Color-Changing Medal to Elevate the Race Experience Sunlight-activated medal design for the 2026 Bad Bunny 5K As race directors continue looking for ways to create more engaging and memorable events, one detail is often underestimated: The finisher medal. Traditionally seen as a post-race reward, medals are
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Seabrook Lucky Trails 2026 Continues with Magic Race Shirts After 2025 Success The secret to continued runner engagement often lies not just in the course itself—but in the apparel participants wear on it. Following a highly praised sweat-activated shirt rollout in 2025, the Seabrook Lucky Trails event is doubling down on experiential gear for its
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Case Study: Interactive Race Swag at the Shamrock Gold Quest 5K Summary: For the 2026 Shamrock Gold Quest 5K, the organizers introduced a new “Gold Coin Hunt” element to refresh the event experience. To bring this concept to life, they partnered with Magic Race Swag to create an interactive, color-changing medal and a premium short-sleeved
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